Institute of Management Consultants
Orange County IMC Breakfast Meetings

Don't miss our January 8, 2015 Orange County Breakfast !

Reputation Management Insights
for Consultants
With Edwin Dearborn, President, Dearborn Media Group
Thursday, January 8, Mimi's Café, Irvine, 7:00 to 9:00 a.m.

Few things which can build your consulting practice like your reputation and a strong personal brand. So don't miss out on the most powerful reputation building tools -- which are now online. Word of mouth is now represented by online reviews and social sharing. Experts have referred to the blending of the two as “Word of Mouse.” According to Entrepreneur Magazine, 61% of customers now read online reviews before making a purchase decision. According to Forbes, a Google review can shape your business far more than a Google ad.

For practical advice on how to use online tools to build your reputation, join us at our IMC OC breakfast meeting on Thursday, January 8, as Edwin Dearborn, online marketing and reputation management expert, presents an integrated approach on how to optimize your web presence and build your reputation as a consultant. Topics will include...

  • Proactive approaches to creating a positive reputation for you and your clients.
  • How to leverage video as your new business card.
  • How to use social media to build your reputation.
  • Cost-effective reputation management tactics that get you consulting clients.
  • And a lot more...

All are welcome, not just IMC members. This will not only be an essential learning experience on how to build and guard your reputation as a consultant, but also an opportunity for you to network with your fellow consultants and other self-employed professionals in the Greater Orange County area. Be prepared to share your strategies on how your are building your own professional reputation.

About Edwin Dearborn, President, Dearborn Media Group

Edwin Dearborn, President of Dearborn Media Group, helps clients with marketing and sales strategy, social media, online content marketing, and online reputation management. Recognized by the Orange County Register as a "Marketing Expert," he is a veteran C-level executive. He was the CEO for over 18 years of a large Orange County non-profit organization, where he was responsible for planning and management of a 100-person staff. There he proactively led many events and volunteers, resulting in ten’s of millions of dollars in funds raised for charitable organizations and programs around the world. He has delivered workshops and presentations to thousands of business professionals on communication, organization, marketing, and personal development. He travels around the US as a keynote speaker for consulting groups, sharing his unique insight on people and business strategies.

Good Location, New Expanded Menu, Easy Parking: Mimi's Café in Irvine!

Mimi's Café is located at 4030 Barranca Pkwy, Irvine, CA 92604, at the southwest corner of Culver and Barranca, 1-1/2 miles north on Culver from I-405. Map. Driving north on Culver, turn right on Barranca, then into Mimi's free parking lot. You will love our private meeting room with big windows.

  • Place: Mimi's Café, 4030 Barranca Parkway, Irvine, CA 92604
  • Date: Thursday, January 8, 2015 (2nd Thursday of the month)
  • Time: 7:00 a.m. - 9:00 a.m.
  • Cost: $10 for IMC members, $20 for non-members. This includes any choice from the expanded IMC hot breakfast menu, tax and tip included.
  • RSVP: Via email to Greg Lunde.

IMC OC is the Orange County Chapter of the Institute of Management Consultants (IMC USA), the national accrediting organization for management consultants. In addition to providing a wide range of benefits to management consultants, IMC awards the prestigious CMC (Certified Management Consultant) certification mark.