Website Mistakes

1. 

Related to Planning

• Lack of mission or planning.
• Failure to integrate website with other media.
• Failure to keep website up to date.
• Failure to plan for metatags and search engine listing.
• Turning website over to a computer techie (only).
• Turning website over to a graphic artist (only).
• Hiring a full-service ad agency (too expensive).  

Related to Execution

• Lack of information content & depth.
• Lack of address block on every page (hard to contact).
• Pages too short (tedious navigation).
• Unnecessary graphics (slow-loading).
• Unnecessary wordiness.
• Lack of graphics (all-text is dull).
• Jagged photos (need anti-aliasing).
• Fuzzy line graphics (need know-how)
• Non-loading graphics, dead links.
• Failure to accommodate different screen resolutions & browsers.
• Use of frames.
• Failure to include metatags, list website with search engines, and cross-link website.