|
Overall Objectives of a
|
|
Overall Objectives of a
|
| 1. | Position
your practice -- What you do. -- What value & benefits you bring to clients. |
| 2. | Build credibility -- Accomplishments: Samples of successful projects for each area of practice. -- Logos of clients (large - medium - small). -- Qualifications of personnel. -- Publications (published & white papers). -- Special equipment (e.g.. CAD equipment). -- Years in business. -- Resources of parent company (if applicable). -- Pictures of facilities (if applicable). |
| 3. | Bring
in new clients -- Make it easy for them to find and contact you. -- Suggest a program to get started. -- Give away information to obtain sales lead. |
| 4. | Maintain old clients -- Impress them with your firm's qualifications & achievements. |
| 5. | Establish rapport -- Personnel & associates with bios & photos. -- Photos of office & support staff |
| 6. | Serve
as a literature fulfillment tool -- Send people to website in response to casual inquiries. |
| 7. | Collect
information -- Register people online to seminars. -- Build database for broadcast email. |
| 8. | Sell
materials online (e-commerce) -- Books, reprints. -- Downloadable software. |
How to Use Website
| 1. | As a literature fulfillment tool. |
| 2. | As a lead generation tool. |
| 3. | As a data collection tool. |
| 4. | As an e-commerce sales tool. |
| Technical
Marketing Group, Inc. Increasing Sales Through Improved Marketing |
 hw@tmgp.com |
|||
|---|---|---|---|---|
|
4911 Royce Road Irvine, CA 92612, USA |
