|
Some
Recommendations
|
|
Some
Recommendations
|
| 1. | Register a domain name (e.g., www.tmgp.com). |
| 2. | Set
specific objectives for
your website. -- Website should be part of your firm's sales, marketing & support programs. |
| 3. | Integrate your website with your other communications. |
| 4. | Provide
meaningful content. -- Make the website your literature fulfillment. |
| 5. | Make
pages attractive & fast loading. -- Make an effort to find and include graphics. |
| 6. |
Provide plenty of opportunities for clients to contact you: -- Footer with address, phone, fax & e-mail link on each page. -- RFQ & contact form(s). -- Order page(s). |
| 7. |
Actively promote your website: -- Stationery & business cards -- Trade associations -- Fractional page ads -- News releases -- News groups -- Cross linking with other sites |
| 8. | Equip all web pages with metatags. |
| 9. | List website with all applicable search engines. |
| 9. | Actively use your website as a sales & marketing tool. |
| 10. | Be prepared to maintain and update your website. |
| 11. |
Integrate website with mailmerge e-mail -- Use website to college email addresses. -- Have HTML email link back to specific web pages. |
| 11. | Have "signature block" at end of your regular email. |
| Technical
Marketing Group, Inc. Increasing Sales Through Improved Marketing |
 hw@tmgp.com |
|||
|---|---|---|---|---|
|
4911 Royce Road Irvine, CA 92612, USA |
