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How to Integrate Website
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How to Make Broadcast Email Happen
1. | Set up
a contact database. -- In MS Access or ACT. -- Code contacts by type. -- Email field is the key field. |
2. |
Systematically collect email addresses. -- From business cards, trade meetings, etc. -- "Data mine" your existing records. -- Make email field mandatory in your web forms. |
3. | Acquire
email mailmerge program. -- WorldMerge 4.0 by ColoradoSoft, or equivalent. |
4. |
Assemble content for a newsletter. -- Any news related to your practice area: regulatory, new products... -- Updates on your company: new capabilities, staff, products. -- Add personal notes. |
5. | Create a web page version of newsletter. |
6. | Set up email mailmerge project. |
7. | Copy HTML code from Step 5 into mailmerge document. |
8. |
Press Send button. -- Personalized email is sent out at approx. one per second. |
Technical
Marketing Group, Inc. Increasing Sales Through Improved Marketing |
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4911 Royce Road Irvine, CA 92612, USA |