Overall Objectives of a
-- What you do.
-- What value & benefits you bring to clients.
Samples of successful projects for each area of practice.
-- Logos of clients (large - medium - small).
-- Qualifications of personnel.
-- Publications (published & white papers).
-- Special equipment (e.g.. CAD equipment).
-- Years in business.
-- Resources of parent company (if applicable).
-- Pictures of facilities (if applicable).
in new clients
-- Make it easy for them to find and contact you.
-- Suggest a program to get started.
-- Give away information to obtain sales lead.
|4.||Maintain old clients
-- Impress them with your firm's qualifications & achievements.
-- Personnel & associates with bios & photos.
-- Photos of office & support staff
as a literature fulfillment tool
-- Send people to website in response to casual inquiries.
-- Register people online to seminars.
-- Build database for broadcast email.
materials online (e-commerce)
-- Books, reprints.
-- Downloadable software.
How to Use Website
|1.||As a literature fulfillment tool.|
|2.||As a lead generation tool.|
|3.||As a data collection tool.|
|4.||As an e-commerce sales tool.|
Marketing Group, Inc.
Increasing Sales Through Improved Marketing
|4911 Royce Road
Irvine, CA 92612, USA