Overall Objectives of a
Consultant's Website

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1. Position your practice
-- What you do.
-- What value & benefits you bring to clients.
2. Build credibility
-- Accomplishments:
   Samples of successful projects for each area of practice.
-- Logos of clients (large - medium - small).
-- Qualifications of personnel.
-- Publications (published & white papers).
-- Special equipment (e.g.. CAD equipment).
-- Years in business.
-- Resources of parent company (if applicable).
-- Pictures of facilities (if applicable).
3. Bring in new clients
-- Make it easy for them to find and contact you.
-- Suggest a program to get started.
-- Give away information to obtain sales lead.
4. Maintain old clients
-- Impress them with your firm's qualifications & achievements.
5. Establish rapport
-- Personnel & associates with bios & photos.
-- Photos of office & support staff
6. Serve as a literature fulfillment tool
-- Send people to website in response to casual inquiries.
7. Collect information
-- Register people online to seminars.
-- Build database for broadcast email.
8. Sell materials online (e-commerce)
-- Books, reprints.
-- Downloadable software.

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How to Use Website

1. As a literature fulfillment tool.
2. As a lead generation tool.
3. As a data collection tool.
4. As an e-commerce sales tool.

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Technical Marketing Group, Inc.
Increasing Sales Through Improved Marketing
mailbox.gif (1078 bytes)hw@tmgp.com
phone.gif (1102 bytes) Phone:
Fax:
(949) 786-1403
(949) 786-1403
4911 Royce Road
Irvine, CA 92612, USA