Some Recommendations
for Website Success

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1. Register a domain name (e.g., www.tmgp.com).
2. Set specific objectives for your website.
-- Website should be part of your firm's sales, marketing & support programs.
3. Integrate your website with your other communications.
4. Provide meaningful content.
--
Make the website your literature fulfillment.
5. Make pages attractive & fast loading.
-- Make an effort to find and include graphics
.
6. Provide plenty of opportunities for clients to contact you:
-- Footer with address, phone, fax & e-mail link on each page.
-- RFQ & contact form(s).
-- Order page(s).
7. Actively promote your website:
-- Stationery & business cards
-- Trade associations
-- Fractional page ads
-- News releases
-- News groups
-- Cross linking with other sites
8. Equip all web pages with metatags.
9. List website with all applicable search engines.
9. Actively use your website as a sales & marketing tool.
10. Be prepared to maintain and update your website.
11. Integrate website with mailmerge e-mail
-- Use website to college email addresses.
-- Have HTML email link back to specific web pages.
11. Have "signature block" at end of your regular email.

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Technical Marketing Group, Inc.
Increasing Sales Through Improved Marketing
mailbox.gif (1078 bytes)hw@tmgp.com
phone.gif (1102 bytes) Phone:
Fax:
(949) 786-1403
(949) 786-1403
4911 Royce Road
Irvine, CA 92612, USA