|1.||Register a domain name (e.g., www.tmgp.com).|
specific objectives for
-- Website should be part of your firm's sales, marketing & support programs.
|3.||Integrate your website with your other communications.|
-- Make the website your literature fulfillment.
pages attractive & fast loading.
-- Make an effort to find and include graphics.
Provide plenty of opportunities for clients to contact you:
-- Footer with address, phone, fax & e-mail link on each page.
-- RFQ & contact form(s).
-- Order page(s).
Actively promote your website:
-- Stationery & business cards
-- Trade associations
-- Fractional page ads
-- News releases
-- News groups
-- Cross linking with other sites
|8.||Equip all web pages with metatags.|
|9.||List website with all applicable search engines.|
|9.||Actively use your website as a sales & marketing tool.|
|10.||Be prepared to maintain and update your website.|
Integrate website with mailmerge e-mail
-- Use website to college email addresses.
-- Have HTML email link back to specific web pages.
|11.||Have "signature block" at end of your regular email.|
Marketing Group, Inc.
Increasing Sales Through Improved Marketing
|4911 Royce Road
Irvine, CA 92612, USA